Vendors

• Charity Works helps the vendor community expand sales
• Charity Works helps vendors increase their sales through the Charitable Alliance Network, (CAN), program by marketing vendor commitments to Florida and US charities. Participation achieves the successful integration of smart philanthropy and good business.
• Charity Works is the ONE SOURCE that vendors can turn to achieve their philanthropic goals. Through the CAN program vendors are also able to find a giving STRATEGY THAT SUITS THEM. From product donation to "price discounting" as an added measure of value, vendors – large and small – are given new ways to integrate philanthropy in their business goals.
  • It's good for your community
  • It's good for your business
  • It's good business – period
• In fact, consumers embrace the causes they care about. Americans contributed $144 billion to nonprofit organizations back in 1997 according to Giving USA.
  
  Specifically, three out of four Americans said they would switch to brands or retailers associated with a reputable charitable cause if quality, price and selection are equal, according to a 1997 Roper survey.
  
  This trend of cause-related consumerism and giving hasn't changed. Recent studies estimate baby boomers are expected to contribute 1 trillion dollars to charitable causes in the near future. Customer concern for and perception of good corporate citizenship are high and are strategic factors vendors can no longer afford to dismiss.
  
  Aside from the average consumer, the CAN program opens up a new market of consumers for vendors--nonprofits, charitable organizations, and their donors. CharityWorks is bringing together ALL charitable organizations (estimated 800,000 in the US, spending 5 billion plus on goods and services) to help leverage donor dollars through strategic alliances with you, the vendor.
  
  From achieving corporate goals to opening up new markets and developing strategic alliances, the CAN program is a model that works for philanthropy and businesses.
• Why you should participate: In addition to daily business challenges, vendors must achieve the following goals:
  • Enhance the visibility of community involvement programs
  • Integrate philanthropic giving with sales and marketing
  • Realign the support provided to qualified nonprofits
  • Demonstrate accountability leadership